Reachoz Media
Payout models, tracking, fraud patterns, and negotiation — written for people actually running coupon and cashback campaigns, not general ad-tech.
The three models advertisers actually use for deal campaigns, and how to pick one before you launch.
Why a code alone doesn't prove a redemption happened — and what to ask an advertiser for instead.
Why the headline payout on a campaign rarely matches what your traffic will actually earn.
Matching how long a click stays credited to how long people actually take to buy.
The specific ways deal campaigns get gamed, and what a network's review step should catch.
Stop treating all your traffic as one number — tag it, and find out which page actually earns.
What advertisers actually look at before raising a rate, and how to bring the right numbers.
What a network actually handles for you — and where going direct to a brand still makes sense.